WG pills: how to produce meaningful and strategically effective content?
K-448, Wemanage Group's content production and digital strategy agency - which is working with multiple fashion, luxury and design brands across the industry - is gaining experience in merging both aesthetic accuracy with strategic and marketing needs. In formulating each project we try to think how contents could be adapted in the most effective way on each digital platform, from social media (Facebook, Instagram, Twitter, LinkedIn, Twitch, TikTok) to websites and e-commerce platforms.
WG happenings: a new corporate identity
As the fashion and luxury industry keeps evolving, a collective enterprise like Wemanage Group, composed of four companies offering high-value expertise and specific solutions in this field, must also take up the challenge, adapting to the new media and social landscape.
WG happenings: presenting K-BLOCK
The more brands become complex universes, made up of their history, visions and inspirations, collections and mood boards, digital channels and information that is fundamental to make their identity known and recognised in the global commercial landscape, the more we feel the need for digital tools able to gather all these brand’s aspects into one place. We called this place K-Block.
WG happenings: Wemanage Group new headquarter
Flooded with intense light that enters through very large windows, this industrial space in via Garofalo 31 in Milan, halfway between a New York loft and a Parisian penthouse, is the new home of the Wemanage Group.
WG happenings: 1984/PR
We’re proud to present the latest addition to our group: 1984/PR. Founded by Instagram pioneer and master in storytelling Alessandra Airò together with Wemanage Group, 1984/PR is a brand new agency for digital PR, event planning and influencer marketing.
WG pills: #TBT to Prada Journal °IV Edition. A Social Media strategy case @K-448
K-448 joined the 2017 Prada Journal team to work on the social media strategy, with the scope of translating the whole PJ experience into a new digital format, a free-standing Instagram profile. We are here going through some of the strategic inputs that were created, which we see are still very contemporary in today’s digital approach. Enjoy!