Wemanage Journal: Influencer Marketing and The Rise of Capsule Collections
As capsule collections become more common, brands are capitalizing on them by partnering with social media influencers to get added exposure for their capsule wardrobe collections or seasonal pieces. Creating a capsule collection in collaboration with a talent is usually a step forward in that already indissoluble partnership between the soul of the brand and its marketing and digital communication strategy; a unique opportunity to enrich and further grow the brand and the brand’s community.
1984/PR Journal: On Experience
Experiences are often the best way to represent the heart and soul of a brand in a physical way, and for people to connect. One of our agencies, 1984 PR knows a thing or two about this and has over the course of this past year and a half, organized many for some of the brands it consults for.
Wemanage Journal: Milano Design Week 2021
This design week, a number of our clients presented a series of collections to the public. Lisa Corti’s set up was realised in collaboration with ceramics maker Laboratorio Paravicini . The line featured ikat-print fabrics decorated with camellias, gardenias and peach blossoms and includes tablecloths and ceramic tableware.
Arebour Journal: Premièr Vision Paris
Arebour is known for its expertise in trend and material research, always keen in keeping up to date with new trends and technologies. This is why the team was in Paris for this year’s Première Vision.
Luke Edward Hall Is Launching a Brand Powered by Wemanage Group.
British rising star Luke Edward Hall is launching a new brand next year in collaboration with Wemanage Group, as label’s main investor.
K-448 Journal: Milan Design Week 2021
Salone came back, and so did we! In the past week, thousands wandered around Milan, often choosing our clients’ setups as their destination. Getting ready for this important week, we assisted design companies with a series of personalised strategies, dealing with coverage, increased posting and tailor made projects for their Instagram profiles.