K-448 & 1984/PR Gazette #1: from retailers to selectors

In the past few years, the fashion industry has undergone a multifaceted, stressful evolution. One of the areas that have changed the most is sales. K-448 and 1984/PR have been monitoring progress of both brick and mortar and e-commerce stores, focusing on different solutions to overcome a long- lasting crisis.

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WG pills: a conversation with Alessandra Airò @ 1984/PR

The world of digital has evolved increasingly since the late 2010s. And while, the worlds of social media and digital PR may be increasingly popular in 2020, this wasn’t always the case. Thus, how to break into this career? We talked to Alessandra Airò, the founder of our sister agency, 1984 PR, about the evolution of her career in fashion and asked her advice on how to get started in Digital PR.

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WG pills: The Future of Digital PR @ 1984/PR

What’s happening in Digital PR? Over the course of the past few years, PR and marketing have changed. How so? PR is an image-shaper, but with technological advancements reshaping almost every aspect of communications and interaction, leaving nothing untouched, one might ask, “How can digital PR remain a necessary storytelling and image-shaping device for brands and companies?”

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Wemanage Observatory Interview #1: Saul Marcadent talks cultural sustainability

Wemanage Observatory is a project aimed at sharing insights and discoveries in key areas of the contemporary discourse, such as sustainability and digitalisation. The goal of this project is to activate an experimental approach, by creating new connections through interviews with experts in the field. In the first of a series of interviews with inspiring creatives of our times, we talked to IUAV Ph.D fellow researcher and curator, Saul Marcadent, discussing the meaning of cultural sustainability and the world of independent magazines.

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WG happenings: Wemanage Group and 1Caffè Onlus Partner for Holiday Initiative

Wemanage Group is happy to support 1Caffe, the non-profit organization that helps small Italian non-profit associations, through the distribution of 150 Christmas packages to the homeless of Milan who live in the following areas: San Babila, Missori, Corso Matteotti, San Carlo, Vittorio Emanuele, which will be distributed on December 22, 2020.

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WG happenings: "Wemanage Observatory" new project coming soon.

Wemanage introduces 'Wemanage Observatory': our latest editorial project which is planned to go live in the coming months on our Instagram account. The project will include a series of interviews and shout-outs to interesting Instagram profiles related to different topics, collateral to our industry and business.

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