Wemanage Journal: The Meanings of Black Friday and Cyber Monday for Luxury Brands
Over the years, events such as Black Friday and Cyber Monday have become more than just mass-shopping days of discounts, because their media impact — especially due to social networks and the growth of digital sales channels — has magnified the communicative reach of these occasions. They are now annual events with great hype, in which luxury and fashion brands can apply marketing strategies and brand positioning capable of riding the trends and attracting new customers.
K-448 Journal: Creative Still Life
Marking a change with the latest weeks of posting, Aspesi went full minimal with its digital contents, developing with K-448 a strategy that positions its winter pieces as the unique source of color, creating an impactful and unordinary feed.
1984/PR Journal: Virtual Shopping Experience
The need for new languages and instruments to accompany customers in the shopping experience calls for solutions that offer personalization and reception, both online and offline, through all the different phases.
Arebour Journal: Amotea’s Capsule Collection by Evangelie Smyrniotaki
Iconic minimalism of the 1990s and early 2000s debuting at Milan Fashion Week. One of Arebour clients, Amotea, unveiled a capsule collection in collaboration with Evangelie Smyrniotaki, the digital content creator behind Instagram account @styleheroine.
K-448 Journal: Il Viaggio
After more than a year spent indoors, one of the themes that emerged from our collaborations with clients was ‘viaggio/travel’, a need for travel and exploration of new places, albeit not so far away from home.
Wemanage Group: Manifesto on Corporate Responsability
In recent years there has been significant discussion in the business, academic, and popular press about “corporate sustainability.” This term is often used in conjunction with, and in some cases as a synonym for, other terms such as “sustainable development” and “corporate social responsibility.” But what is corporate sustainability, how does it relate to these other terms, and why is it important?