1984/PR Journal: A Petit Déjeuner Rendez-Vous
Our dreams are always of travel, of escape from the everyday — of far-flung places and exotic locales, stolen weekends and fresh new experiences. Capturing that spirit of adventure and the longing for then is a way to resonate with the zeitgeist for a brand that is built on a sensibility of new cultures, flavours, traditions, landscapes and different languages.
Wemanage Journal: Introducing dataFORMAT
Wemanage is proud to announce dataFORMAT, a collaborative research project with Fashion in Process Research Lab — Politecnico di Milano and a selected roster of contemporary artists about data and its visual representation.
K-448 Journal: Tales of Contemporary Design
Conveying the thought process and the vision behind contemporary interior design is a way to highlight values and identity of a brand and the services they offer to their clients.
1984/PR Journal: Inside Wallpaper Narratives
You might not put wallpaper and literature in the same stable, but both have much in common. Both share a common medium, conveying emotion and depiction of creative ideas on paper. While the book affects the interior personal space through the narrative interaction of page-turning, wallpaper affects the interior space of the environment as an ‘open book’ spread across the walls.
K-448 Journal: Cultural engagement for new generations
How to connect a brand with a new generation? One that moves with purpose, one that identifies with the action to face the challenges of the present of the future? One that feels empowered by the urgency that underpins their existence? By speaking their language and by connecting through personalities and faces that they recognize as their own, activating and engaging them.
Wemanage Journal: How fashion brands can take advantage of increased interest in marketplace
As we know, during the first pandemic of 2020, many fashion and luxury brands began to question the wholesale model, beginning to identify possible alternatives (which had already been moving for some time). At the end of that year, Robert Burke, an important luxury industry advisor, described the phenomenon as “the most seismic changes in the retail industry that we’ve seen in decades.” Multi-brand retailers, during that period, have repeatedly canceled orders and extended payment terms, leaving many designers without the cash they need to keep operating their businesses. And it wasn’t just an episode due solely to circumstances: over the past decade, the wholesale model has broken down due to poor inventory planning and a discount-driven culture, making it harder for both retailers and brands to profit from partnership. For Burke: “there was already a desire from brands to take more control as concession environments have built up more steam over the years. But the pandemic has given brands a chance to re-evaluate their dependency on multi-brand retailers”.