FEATURED ARTICLE

WG pills: The Future of Digital PR @ 1984/PR

What’s happening in Digital PR? Over the course of the past few years, PR and marketing have changed. How so? PR is an image-shaper, but with technological advancements reshaping almost every aspect of communications and interaction, leaving nothing untouched, one might ask, “How can digital PR remain a necessary storytelling and image-shaping device for brands and companies?”

Read more

Wemanage Observatory Interview #1: Saul Marcadent talks cultural sustainability

Wemanage Observatory is a project aimed at sharing insights and discoveries in key areas of the contemporary discourse, such as sustainability and digitalisation. The goal of this project is to activate an experimental approach, by creating new connections through interviews with experts in the field. In the first of a series of interviews with inspiring creatives of our times, we talked to IUAV Ph.D fellow researcher and curator, Saul Marcadent, discussing the meaning of cultural sustainability and the world of independent magazines.

Read more

WG happenings: Wemanage Group and 1Caffè Onlus Partner for Holiday Initiative

Wemanage Group is happy to support 1Caffe, the non-profit organization that helps small Italian non-profit associations, through the distribution of 150 Christmas packages to the homeless of Milan who live in the following areas: San Babila, Missori, Corso Matteotti, San Carlo, Vittorio Emanuele, which will be distributed on December 22, 2020.

Read more

WG happenings: "Wemanage Observatory" new project coming soon.

Wemanage introduces 'Wemanage Observatory': our latest editorial project which is planned to go live in the coming months on our Instagram account. The project will include a series of interviews and shout-outs to interesting Instagram profiles related to different topics, collateral to our industry and business.

Read more

WG pills: how to produce meaningful and strategically effective content?

K-448, Wemanage Group's content production and digital strategy agency - which is working with multiple fashion, luxury and design brands across the industry - is gaining experience in merging both aesthetic accuracy with strategic and marketing needs. In formulating each project we try to think how contents could be adapted in the most effective way on each digital platform, from social media (Facebook, Instagram, Twitter, LinkedIn, Twitch, TikTok) to websites and e-commerce platforms.

Read more

WG happenings: a new corporate identity

As the fashion and luxury industry keeps evolving, a collective enterprise like Wemanage Group, composed of four companies offering high-value expertise and specific solutions in this field, must also take up the challenge, adapting to the new media and social landscape.

Read more

WG happenings: presenting K-BLOCK

The more brands become complex universes, made up of their history, visions and inspirations, collections and mood boards, digital channels and information that is fundamental to make their identity known and recognised in the global commercial landscape, the more we feel the need for digital tools able to gather all these brand’s aspects into one place. We called this place K-Block.

Read more