FEATURED ARTICLE

WG happenings: a new corporate identity

As the fashion and luxury industry keeps evolving, a collective enterprise like Wemanage Group, composed of four companies offering high-value expertise and specific solutions in this field, must also take up the challenge, adapting to the new media and social landscape.

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WG happenings: presenting K-BLOCK

The more brands become complex universes, made up of their history, visions and inspirations, collections and mood boards, digital channels and information that is fundamental to make their identity known and recognised in the global commercial landscape, the more we feel the need for digital tools able to gather all these brand’s aspects into one place. We called this place K-Block.

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WG happenings: Wemanage Group new headquarter

Flooded with intense light that enters through very large windows, this industrial space in via Garofalo 31 in Milan, halfway between a New York loft and a Parisian penthouse, is the new home of the Wemanage Group.

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WG happenings: 1984/PR

We’re proud to present the latest addition to our group: 1984/PR. Founded by Instagram pioneer and master in storytelling Alessandra Airò together with Wemanage Group, 1984/PR is a brand new agency for digital PR, event planning and influencer marketing.

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WG pills: #TBT to Prada Journal °IV Edition. A Social Media strategy case @K-448

K-448 joined the 2017 Prada Journal team to work on the social media strategy, with the scope of translating the whole PJ experience into a new digital format, a free-standing Instagram profile. We are here going through some of the strategic inputs that were created, which we see are still very contemporary in today’s digital approach. Enjoy!

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WG happenings: latest events, projects and speeches at Wemanage Group

Check out the latest happenings at Wemanage Group and stay tuned for more updates. Positano Pastiera Express: a Christmas storytelling, a unique experience. Follow Le Sirenuse’s Ape car in its journey full of flavour and style around Milan delivering Pastiera cakes to the brand’s favourite supporters. Find out more at @emporiosirenuse.

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WG pills: a glimpse into startup guidance @Wemanage

When it comes to launching a new brand onto the market, from the brand concept to supply-chain and distribution, Wemanage adopts a very hands-on approach.

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