WG pills: #TBT to Prada Journal °IV Edition. A Social Media strategy case @K-448
K-448 joined the 2017 Prada Journal team to work on the social media strategy, with the scope of translating the whole PJ experience into a new digital format, a free-standing Instagram profile. We are here going through some of the strategic inputs that were created, which we see are still very contemporary in today’s digital approach. Enjoy!
WG happenings: latest events, projects and speeches at Wemanage Group
Check out the latest happenings at Wemanage Group and stay tuned for more updates. Positano Pastiera Express: a Christmas storytelling, a unique experience. Follow Le Sirenuse’s Ape car in its journey full of flavour and style around Milan delivering Pastiera cakes to the brand’s favourite supporters. Find out more at @emporiosirenuse.
WG pills: a glimpse into startup guidance @Wemanage
When it comes to launching a new brand onto the market, from the brand concept to supply-chain and distribution, Wemanage adopts a very hands-on approach.
WG pills: content production @K-448
K-448 approaches each content production project for social media with a creative concept. It all starts from the message the brand needs to deliver, trying to embrace both the online and offline channels. Although digital channels are the main medium, the content produced shall be able to propell awarness across the whole brand.
Introducing "Soft Talk"
Wemanage Group had the idea of inviting some of its favorite entrepreneur-designers, culture shakers and image makers to discuss upcoming changes impacting their respective start-ups.
Soft Talk #9: Emanuele Ferrari
Emanuele Ferrari's work is an unflinching homage to a pre #metoo moment and we have to agree there's still a place in the world to lose oneself in images of Extremely. Beautiful. Women. We loved having the chance to put him in front of the camera to talk about fashion photography past and present.
Soft Talk #8: Andrea Provvidenza, LodenTal
Andrea’s vision of luxury as impeccable quality is as super smooth as it is down to earth. His transformation of a family business into an icon of Italian produced luxury is an example of design integrity for us all.