FEATURED ARTICLE

WG pills: a glimpse into startup guidance @Wemanage

When it comes to launching a new brand onto the market, from the brand concept to supply-chain and distribution, Wemanage adopts a very hands-on approach. It all starts from sitting with the client, whether it's an investor, creative director or entrepreneur, in order to translate an idea into a business plan (time, actions and costs). Then, it’s all about guiding the client through all the small steps (and decisions) between the plan and its deployment. Here, a solid team mixing different know-how and seniority is pivotal and the synergies with the sister-companies K-448 and Arebour on digital communication and product development are often a key ingredient to a successful launch. Not just a beautiful strategy but great dedication and daily perseverance in making things happen.

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WG pills: content production @K-448

K-448 approaches each content production project for social media with a creative concept. It all starts from the message the brand needs to deliver, trying to embrace both the online and offline channels. Although digital channels are the main medium, the content produced shall be able to propell awarness across the whole brand.

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Introducing "Soft Talk"

Wemanage Group had the idea of inviting some of its favorite entrepreneur-designers, culture shakers and image makers to discuss upcoming changes impacting their respective start-ups.

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Soft Talk #9: Emanuele Ferrari

Emanuele Ferrari's work is an unflinching homage to a pre #metoo moment and we have to agree there's still a place in the world to lose oneself in images of Extremely. Beautiful. Women. We loved having the chance to put him in front of the camera to talk about fashion photography past and present.

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Soft Talk #8: Andrea Provvidenza, LodenTal

Andrea’s vision of luxury as impeccable quality is as super smooth as it is down to earth. His transformation of a family business into an icon of Italian produced luxury is an example of design integrity for us all.

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Soft Talk #7: Giulia Masla, GM/PR

Giulia Masla is an undeniable Powerhouse and leader in the field of fashion PR. Having learned from the best in her twenty years at Gucci during the Tom Ford era, Giulia has some words of encouragement for entrepreneurs just starting out.

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Soft Talk #6: Markus Riggi, Monster Management

Markus Riggi, a spectacle in his own right (in the best sense of the term) describes his unlikely career path to becoming a model agent and founding one of the most cutting edge agency startups in Milan. See for yourself how impossible it is to take your eyes off of him. #MonsterManagement

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