FEATURED ARTICLE

1984/PR Journal: Engaging Digital Communities

Keeping a digital community continuously engaged isn’t easy. Especially one who loves the content that is already being posted. Failsafe content after all can be interesting, but can also be boring after a while. So, how can a brand ensure its digital community is continuously engaged? By finding new ways to diversify contents production and ensuring the production of contents is always on point.

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K-448 Journal: Attracting Gen Z Through Honesty and Poetry

Communicating a brand’s values through social media isn’t easy these days. But true, honest communication is often of the greatest strategies to attract younger Generations. Gen Z, a smart and informed generation, values and demands transparency, but at the same time is aware that businesses aren’t perfect. Brand owners need to figure out what transparency means to their business and how they can best exploit it and communicate it in a way that builds trust and credibility. Brands therefore need and have the possibility to sensitize its audience to issues of extreme importance, communicating them in an engaging yet light-hearted manner.

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1984/PR Journal: Empowering Women through Digital Initiatives

1984/PR is always proud to support brands which have women and their welfare at heart. Communication is key after all, and giving voice to women’s needs through fashion, art and more is something which very few brands know how to do well. The agency recently worked on a project supporting a brand with a gifting activity involving a large number of talents, who shared the philosophy, objectives and values of the project. The digital activity involved the creation of a series of stories created by fourteen talents, which was aimed at creating a digital moment of encounter between the brand and the talents selected by 1984/PR, and solidifying a crew of women close to the cause, who became the bearers of the message of the brand in question.

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K-448 Journal: Fashion on Gamification

Last year brought many surprises, but perhaps the biggest of all is that 2020 became the year of fashion gamification. As the worldwide pandemic hit the global fashion industry hard with profits expected to fall by 93%, simultaneously, however, the value of gamification went on an upward trajectory that’s set to reach $32 billion by 2025. Brands like Balenciaga & Burberry have been exploring how digital content could offset this dip in the fashion industry through the use of virtual online games to interact with their customers. 

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Wemanage Journal: Home Decor Collection in Fashion E-commerce and Multi-brands Stores

The pandemic crisis we have experienced over the past two years has had many effects on consumption trends. New habits, which may have already germinated for a few years but which have intensified during the months of lockdown, have launched long-lasting trends. One of the most interesting news, for example, concerns the tendency of many fashion companies to appear more and more massively in the lifestyle segment. Going to implement and create real homeware lines, because they are increasingly requested by our market.

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Wemanage Journal: The Meanings of Black Friday and Cyber Monday for Luxury Brands

Over the years, events such as Black Friday and Cyber ​​Monday have become more than just mass-shopping days of discounts, because their media impact — especially due to social networks and the growth of digital sales channels — has magnified the communicative reach of these occasions. They are now annual events with great hype, in which luxury and fashion brands can apply marketing strategies and brand positioning capable of riding the trends and attracting new customers.

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K-448 Journal: Creative Still Life

Marking a change with the latest weeks of posting, Aspesi went full minimal with its digital contents, developing with K-448 a strategy that positions its winter pieces as the unique source of color, creating an impactful and unordinary feed.

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