K-448 Journal: a sneak peek Beyond Salone
With the return of 'Salone del Mobile', the International Design Week in Milan, K-448 Agency wanted to mark the importance of the event by creating a campaign that highlights the fullness of the design community and all its interconnected components.
Wemanage Journal: dataFORMAT_03 — The Phygital Era
We have arrived at the third episode of dataFORMAT, the column in which — thanks to the data provided by the Process Research Lab (FiP) of Politecnico di Milano — we analyze the new trends and possible scenarios that are transforming the world of fashion.
1984/PR Journal: Putting the Glamorous Foot Forward
To promote a line of elegant design-forward shoes that add glamour to the everyday, it’s necessary to find a location that effortlessly recalls stately elegance and yet creates energy in the modern time. For the Ricagno SS22 collection, Agency 1984/PR staged an informal but glamorous ‘Beauty Party’ at the Imperial Suite of the Principe di Savoia Hotel in Milan.
Wemanage Journal: dataFORMAT_02 — Trends Report
This month’s episode of dataFORMAT explored the latest trends and approaches to consumption that are conditioning (or are destined to affect) the development of fashion.
K-448 Journal: Setting the Bar Basso where Classic Meets Contemporary
Setting the classic lines and tailoring of traditional menswear elegance in a cool and contemporary way presents the timelessness of good taste.
1984/PR Journal: Following Olfactory Pathways
Conveying the moods elicited by high perfume and the essence of a fragrance is a challenge, as the visual sense becomes the main interface through which a brand’s character is to be formed.
Wemanage Journal: dataFORMAT_01 — The Sustainability Issue
The first episode of dataFORMAT revolves around the topic of sustainability in the fashion related industries. The data provided by the Fashion in Process department (FIP) of Politecnico di Milano, highlights some of the most controversial issues that are emerging, with a keen focus on carbon dioxide levels, greenhouse emissions, how the manufacture processes are influencing greenhouse gases and biodiversity loss, the impact of polyester and the necessity for recycling (which is still underdeveloped in the clothing industries).