Wemanage assists fashion and lifestyle companies in their market strategy and development, providing market know-how, network and professional resources, with the advantage of keeping a lean business structure. 

Market launch

We specialize in the market launch (or re-launch) of new brands and projects, by guiding the client in the definition and management of all business operations: from business planning to implementing and managing the brand’s supply chain and all the marketing and distribution operations.

Sales & Marketing direction

We fit in with our clients’ existing organization to lead and manage the sales & marketing business function. Our teams apply their know-how, network and skills to identify the best marketing mix and implement it according to the client’s business organization, investment capacity and goals.

Online retail & Digital presence

We lead and manage the digital transformation process for companies that want to start (or push) their online presence throughout the digital channels and formats. With an omni-channel approach, we coordinate both in-house and outsourced operations involving the client’s digital presence and touchpoints with its final customers, from online retail to the digital marketing and communication channels. 

Sustainability

As sustainability has become a key ingredient in any brand proposition, message and business model, we’ve specialized in auditing and reporting projects for the assessment and compliance of a company to the latest sustainability topics, across the entire business cycle. 

We specialize in Social Media, content production and digital marketing.

Social Media

Social Media Strategy / Editorial Planning / Posting / Copywriting / Community Management / Event Live Coverage / Social Media ADV / Analysis & Reporting

Content

Look book, editorial, still-life, backstage photo/video / Web design & development / Branding and corporate identity / GIFs & 3D Graphics

Digital marketing

Media strategy / Search engine marketing / Performance marketing / Lead generation / SEO Copywriting / SEO Audit

Under Alessandro Manzi’s Creative Direction, the studio has been assisting several fashion brands in creative direction, trend research and collection development.

Collection design

Trend Analysis & Research / Collection Mood-Board & Story-Telling / Merchandising Plan / Collection Brief To Press And Sales / Special Capsules & Collaborations / Print & Textile Design

Collection development

Manufacturers & Suppliers Sourcing / Pattern Making / Prototype Production / Samples & Pre-Production Fittings / Supply-chain management

It’s the result of Alessandra Airò’s extensive experience both as key international influencer and digital consultant.

Digital PR

Creative direction / Tone of voice / Influencer strategy / Target identification & activation / Product placement, seeding & gifting / Posting activation & coordination / Special collaborations

Events

Event concept & production / Trunk-shows / Digital events