Since 2013, Wemanage has been assisting many fashion brands in their market launch and business development, providing market know-how, network and professional resources, with the advantage of keeping a lean business structure. 

Product

Combining market insights withdata analysis, we work on providing the brand offer with the right fit to the market dynamics. We advise on the product development and production processes, from the definition of the collection range to the setup and management of the entire supply chain.

Distribution

Fond of an extensive expertise in sales & distribution and counting on a large network of key industry operators, we specialize in setting up and expanding sales networks. Having realized the importance of reaching out to the final consumer and assessing the brand strategy around him, we have developed an extensive know-how in setting up and managing direct-to-consumer channels. In particular, we’ve specialized in the management and development of private sale/trunk-show-based sales channels.

Marketing

Starting from the analysis of the brand positioning we plan the key marketing & communication activities and seek the right players, whom to activate collaborations that can increase the brand awareness. 

Finance

Where financial planning is pivotal to a sustainable business growth, we can guarantee a great level of efficiency in managing all financial aspects of a brand, from financial planning to daily cash flow management.

We specialize in Social Media, E-Commerce, photo/video production and digital marketing.

Social Media

Social Media Strategy / Editorial Planning / Posting / Copy-Writing / Community Management / Event Live Coverage / Social Media ADV / Analysis & Reporting

Web & E-Commerce

Web Design & Development / Store Management / User Experience / Sales Policy / Legal / Shipping & Logistics / Newsletter & DEM

Photo/Video production

Look Book / Editorials / Still-Life / Campaign Ads / Social Media Campaigns / Events & Back-Stage / Gifs & Graphics

Digital PR

Influencer Marekting Strategy / Product Placement & Seeding / Posting Activation & Coordination / Social Events / Special collaborations

Under Alessandro Manzi’s Creative Direction, the studio has been assisting several fashion brands in creative direction, trend research and collection development.

Collection design

Trend Analysis & Research / Collection Mood-Board & Story-Telling / Merchandising Plan / Collection Brief To Press And Sales / Special Capsules & Collaborations / Print & Textile Design

Collection development

Manufacturers & Suppliers Sourcing / Pattern Making / Prototype Production / Samples & Pre-Production Fittings